Includes index.

A detailed, step-by-step guide, Publicity for Nonprofits doesn't just explain why publicity is important - it shows how to use cost-effective publicity plans and tactics to reach fundraising goals, educate and influence consumers, and recruit employees and volunteers. Learn from fascinating case studies, detailed instructions, and a rich array of publicity tools and tactics designed to help nonprofit organizations understand: The importance of messages in media relations; Which tools and tactics will get organizations the farthest fastest; Which publicity approach will have the greatest impact with the least amount of expense; How to use in-house and external resources most effectively; How to evaluate your publicity success; Publicity for Nonprofits includes examples of press releases, op-ed articles, pitch letters, public service announcements and other important outreach tools.

Professionals.