Foreword -- Preface -- Introduction: What can Twitter do for you? -- Chapter 1: Introduction To The Social Media Landscape -- So what exactly is social media? -- Social media, so what? Why social media really is a big deal -- Different types of social media sites-content to suit every market -- Closer look at microblogging -- Introducing-Twitter! -- Chapter 2: What Is Twitter And Why Is It So Powerful? -- Twitter and its successes -- Power of Twitter's immediate feedback -- Instant access to smart people 24/7 -- Chapter 3: Getting Started The Right Way On Twitter -- Signing up-does Twitter have the Web's most friendly registration page? -- Who's on Twitter? Your first followers! -- Create an inviting Twitter profile -- Choosing your Twitter picture -- Designing your Twitter profile -- Designing a commercial background image for Twitter -- Choosing the right colors -- Notices to notice -- Tweeting with your mobile phone -- Sending your very first tweet -- Becoming a follower -- Word about security -- Chapter 4: Building A Following On Twitter -- Quantity or quality: Choosing the type of following you want -- Quality: How to be intentional about creating your own network of experts -- Quantity: Seven killer strategies to reaching critical mass on Twitter -- Twitterank and page rank -- Chapter 5: Art Of The Tweet -- Tweet etiquette -- Benefits of following before Twittering -- How to join a conversation -- How to be interesting on Twitter -- How to drive behavior -- Chapter 6: Magic Of Connecting With Customers On Twitter -- Identifying problems and soliciting feedback -- Discovering your top fans, promoters, and Evangelists -- Your micro help desk -- Chapter 7: Leveraging Twitter For Team Communication -- Twitter for virtual team leaders -- Creating a Twitter account for a virtual team -- Building a team with Twitter -- Chapter 8: Using Twitter To Help Build Your Brand -- Create a story -- Portraying your brand with your profile -- Tweet style-what to say when you're building a brand to create value and how to say it -- Reinforce the core message -- Repetition, repetition, repetition -- Writing the tweets -- Win retweets -- Create hashtags and run hashtag chats --

Chapter 9: Leveraging The Power Of Twitter To Drive Behavior In Your Followers

Driving followers to a web site

Promoting a blog on Twitter

Twitter as a resource for post ideas

Driving followers to the mall

Can you put affiliate links on Twitter?

Driving followers to register

Tracking results and testing strategies

Tracking multiple tweets

Making the most of Twitter's trends

Chapter 10: Quick Ways To Make Money On Twitter

Earn with advertising on Twitter

Offer specialized services

Barter, buy, and sell your way to profit

Chapter 11: Beyond Twitter_com: Third-Party Tools You Will Want To Know About

SocialOomph

Twitterrific

Twhirl

Twitterfeed

Trendistic

Twellow

TweetBeep

TwitterCounter

TweetDeck

TwitThis

TweetAways

HootSuite

TwitPic

Chapter 12: Building Powerful Solutions On Top Of The Twitter Platform

So what is an API anyway?

What can you do with Twitter's API? Automating your Twitter experience

Creating your Twitter app

Chapter 13: Putting It All Together

30-day plan for dominating Twitter

Chapter 14: Power Twitterers

Conclusion

Directory of Twitterers

Other books by Joel Comm

Index.