Burlington Public Library

In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped...

"Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation-measured in dollars and cents-is a very hard target to hit.  Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial...

""Reading Originals made me feel like I was seated across from Adam Grant at a dinner party, as one of my favorite thinkers thrilled me with his insights and his wonderfully new take on the world." --Malcolm Gladwell, #1 New York Times bestselling author of Outliers and The Tipping Point "Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the...

Ex-CIA officer Claire Stenwick and ex-MI6 agent Ray Koval are both racing to secure the formula for a product that will bring untold wealth to the company that lands the patent first. As the stakes begin to rise, so does the passion between Claire and Ray. Meanwhile, their mutual employers, industry giant Howard Tully and trailblazing CEO Dick Garsik start resorting to some seriously underhanded tactics as each hopes to gain an advantage over the...

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

"Makerspaces, labs where hobbyists build things from scratch, are thought to be the new frontier in the entrepreneurial world, and this resource is the perfect gateway for those who have an idea for a product they want to make as well as bring to market. Readers get a sense of what it takes to take that creation and sell it for a profit. What are the costs? How does one get a product into stores? Where are advertising dollars best spent? These are...

"EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every...

"This wonderfully quirky book will change the way you look at your desk forever with stories of accidental genius, bitter rivalries, and an appreciation for everyday objects, like the humble but perfectly designed paper clip and the utilitarian, irreplaceable pencil. How many of humanity's brightest ideas started out on a scrap of paper, a Post-It, or in the margins of a notebook? In a delightfully witty and fresh voice, James Ward--co-founder of...